Your health is your freedom; the freedom to pursue life with confidence, with vigor and without limits. To be healthy is to be free from the restrictions of ailments or disease. Your health is the key that unlocks your potential and puts all of the possibilities life has to offer within your reach. If you don’t have your health, you cannot fully participate in life, seize life’s opportunities or enjoy its benefits to the fullest extent. Altrient® is all about promoting and empowering your health and your freedom of choice. This is why we exist.
Passion wakes us up in the morning. It transforms our hard work into a labor of love. It drives us to create, to excel, to serve and to succeed. Passion keeps our heads in the game and our hearts full of an intrepid, youthful, entrepreneurial spirit. We are nothing if not passionate about our beliefs and our products. We have a passion to prove ourselves to our customers, our industry and the world.
Responsibilities are challenges we must meet and actions for which we must be held accountable. Altrient® is a company that takes its responsibilities seriously. We accept the challenge of shouldering and fulfilling our responsibilities to our customers, employees and business partners. We invite accountability as a measure of how well we’re doing our jobs. We welcome new responsibility because it sets a higher standard of performance that we will strive to exceed.
The concept of honesty has become a moving target – a relative state of truthfulness. But we believe honesty is like a light switch. You’re either honest or you’re not. We value honesty. We deplore dishonesty. We believe that honesty is the basis of personal and corporate integrity. Integrity is the basis of trust. And without trust, there can be no meaningful, profitable and lasting relationships.
Education is the key to enlightenment, understanding and progress. The quest for knowledge and answers is what ultimately led to the formation of Altrient. Education is a corporate imperative, an ongoing pursuit. We want to educate our customers, as well as ourselves. The more we learn about the human body and how various nutrients contribute to optimal health, the better we can serve our customers by creating new and improved products that deliver what their bodies need.
You can’t run a business on feet of clay. Critical business decisions are primed with equal portions of intelligence, perspective, instinct and faith. Courage is the spark that triggers decisive action. Without courage, you can’t compete in the race for success. And if you can’t compete, you can’t win. We value the audacity required to question authority and rewrite the rules even when the “Powers That Be” disapprove, and to blaze new trials even when the sign says, “Beyond Here There Be Dragons”.
Ideals and ideas, aspirations, goals and objectives are useless without the determination to achieve them. Commitment applies the will to follow through and succeed not only when the task is easy and the time is convenient, but especially when it all seems next to impossible. Commitment empowers our tenacity to prevail, our perseverance in the face of adversity, and the resilience to quickly respond to change.
From Nome to Rome and New York to New Delhi, the diversity of people, societies and cultures makes humanity’s living tapestry far deeper, richer, more colorful and more meaningful. We respect and value the rights, differences, potential and contributions of all people. Our diversity is a precious gift we give and receive throughout our lives.
Like any business, we measure our accomplishments in terms of revenue and expenses, profits and losses. But far beyond the bottom line, we also define success as any outcome that enables us to continue making a powerful, positive difference in people’s lives.
What good are all of the blessings and lessons of success if they cannot be shared, appreciated and carried forward into the future? The family is the keystone of human society. The care, protection and continuity of the family are our highest priority and our ultimate responsibility. This is true not only for our immediate family, but also for our extended family of customers, employees and colleagues.